Providing SEO in Camarillo, Oxnard, Ventura, Santa Barbara and the greater Southern California area.
Search engine optimization is a service that optimizes a website (onsite and offsite) to rank on the first page of Google. The first step to ranking well is to make sure you don’t have any major issues on your website that will prevent you from ranking. Just like a boat, you have to patch the holes before you set sail. Mighty Fish Digital accomplishes SEO in three phases:
- Onsite SEO (Patching the holes): Onsite SEO requires properly setting a website pages title tags, meta descriptions, H1 tags, and content are all optimized for that page’s target keyword. Onsite SEO includes investigating any issues that will prohibit or stop a search crawler from crawling the rest of the site. This could be an improperly set tag or robots.txt file or it could simply be a broken link on a page. It’s surprisingly common how many websites have numerous broken links on pages that go unnoticed by webmasters or business owners. Finally, it’s important to have data tracking and a “call to action” (CTA) on every page of the website, so you can measure what is working and what is not.
- Offsite SEO (Setting sail): Offsite SEO is not as straightforward or easy. It also requires ongoing effort and maintenance. Google is looking for other websites to link back to yours, which can be thought of as a vote of confidence. Each link is a vote. If you have a lot of links, you must have a great site with great content, goods or services that people like, want, or need. These links must be of high quality, meaning they are related or coming from a respectable source. The old days of black hat link directories won‘t work and will cause more harm than good. There are a few ways to generate higher quality links, which include optimized offsite blogs, optimized guest blogs, and optimized press releases.
- Ongoing SEO content build out (Steady as she goes): Google and the major search engines want to see authoritative sites on the first page. Authoritative sites grow regularly. This means your site should have new, fresh, optimized content added on a regular basis. This is where blog articles become useful. Every new blog article is a new piece of content to be indexed and searched on your site. This means your site become readily found because it represents more keywords.