Did you know that 64% of consumers will make a purchase after viewing a branded social video?
This is just one of the many benefits of digital marketing that explains why these techniques are becoming the backbone of many businesses key marketing strategy. If you're not currently utilizing the powerful benefits that come with a strong digital marketing plan, it's time to start asking yourself “why not?”.
If you're ready to increase the amount of traffic your website receives read on for some digital marketing tips you can begin implementing today.
The Benefits of Digital Marketing
From crafting content that is custom tailored for your clientele to reaching out to potential customers on their favorite platforms, there are countless benefits that come from utilizing the power of digital marketing.
You'll find that not only does marketing across digital platforms create a higher ROI, but that it's also easy to implement into any business structure.
What to Know Before Creating Your Digital Marketing Plan
There are important factors to be clear about before beginning your digital marketing plan. However, once the necessary details and research have been completed you'll find that the likelihood that your digital marketing plan will be a success will dramatically increase.
For example, it's important to have a clearly defined target market demographic prior to crafting out your digital marketing plan. Think of the old advertising adage if “you're speaking to everyone you're speaking to no one”.
Since content is likely to be the center of your digital marketing efforts, it's important to gear that content to a unique audience and niche. You want to decide which group of individuals is most likely to purchase your product and services.
It means knowing exactly where they live, what their interests are, their median income, and why they truly need your product.
You can take this up a level by creating a Target demographic Avatar which involves crafting out a fictional personality that represents each of the factors that make up your key demographic. Once you’ve created your avatar it's important to test the Avatar against any piece of content before it goes out.
If it seems like something your avatar would not be interested in or wouldn't find valuable, it may not be worth publishing.
Choosing Your Platform
As you begin to dive into your target market research, there's a strong chance that you'll find not every platform or medium is ideal for every type of audience.
For example, you'll find that some audiences respond better to email outreach While others tend to gravitate towards the video content. This does not mean that you should stick with one form of digital marketing. On the contrary, it's important to integrate as many forms of marketing as you can into your plan.
It does mean, however, that once you've collected enough data to know which form of marketing and outreach your audience prefers you invest the majority of your time and budget into this sector.
You'll also want to lean toward platforms and mediums that give you the greatest SEO conversion rate. We will touch more on this later on in the article.
Starting with Your Website
It's important to start with your website as it's likely to be the first place potential customers go to when wanting to find out more information about your product and services. You can start by performing a basic SEO audit to ensure that the content on your website is utilizing important keywords to increase your traffic.
If you're new to the world of SEO, or search engine optimization, this simply means that you're combining words that are most likely to be used in a search engine to help navigate traffic towards your website.
While SEO methods can be learned with time, it's important to remember that Google will penalize incorrect SEO usage by actually hurting your ranking rather than improving it. So it's important to stay on top of Google's ever-evolving analytic structure to know what works and what doesn't.
From here you can begin crafting out the right copy and content throughout your website by incorporating the correct keyword usage for your genre. Stop and put yourself in the mindset of your audience to consider what they may be looking for next.
For example, a logical next step for your visitor may be to look for a pricing structure, frequently asked questions section, or further content on the background of your business. Utilize this information to create a website that's both beautiful and easy to navigate.
Tapping Into Social Media
An overwhelming number of businesses have social media pages with barely any posts or content. Remember, your social media pages are an important tool that can allow your audience to get to know the personality of your brand and what you're truly about.
One of the valuable things about social media is that you don't even need to create fresh content. While fresh content is valuable, you can always share relevant content from other pages that stay within the theme of the message you're trying to send your audience.
Growing Your List and What to Do With It
There's a common misconception that email marketing is dead. However, it continues to be one of the most effective tools of digital marketing that can be used today.
Not only has email been around since practically the start of the internet, no matter what audience you're aiming to target there's a strong chance that they already have an email account and check it on the regular basis.
Use your list to stay at the forefront of your audience's mind while informing them about new discounts or specials that you may be running.
The Right Marketing Power in Your Corner
While anyone can tap into the many benefits of digital marketing, it's important to know that there is a steep learning curve that can come with the task. Not only does this mean you can waste thousands of dollars on building your own digital marketing plan, but it also means that you'll be taking away countless hours from your business.
If you want to ensure that your digital marketing gets done correctly the first time, turn to the professionals. If you need support creating your digital marketing plan contact us today for more information on how we can be of service.