What is PPC management? Think of hiring a PPC management company the same way you may hire a hotel management company. Similarly, they will manage your promotions, budgets, and allocate resources to ensure you get the most for your money.
With hiring any PPC management company, the quality of your returns depends on the quality of the team. If the team is full of people who brush off their failures by claiming they “grew the brand,” then you are going to lose a lot of money.
In essence, you want a PPC management company that is going to turn a definite and measurable profit. That way, the PPC company pays for itself. Keep reading to learn why PPC should be an essential feature in your marketing strategy.
What is PPC?
Pay Per Click (PPC) is a form of online advertising. Your advertisement is placed on websites, social media, and search engines, and you do not pay anything for it unless somebody clicks on it.
Though it sounds like free advertising, it is not because if your ads do not get clicks, then you will need to pay more as time goes by because the network will start pushing your ads back in favor of ones that get clicks. Secondly, if your clickers do not convert, then you are wasting your money.
1. A PPC Marketing Company can Handle Things You Don’t Want To
There are times when the burden of marketing takes so much of a toll that it interferes with other business operations. At this point, it may be wise to bring in a PPC management service.
Other times, the administration of certain parts of your advertising is simply not something you wish to engage in.
For example, if you took somebody from ten years ago and sat them in front of a Google Ads screen and told them to promote a YouTube video without actually posting a video advertisement, then that person may throw in the towel and call it a day because things have changed so much from ten years ago.
If there are parts of your online PPC promotion that you do not wish to do, simply because you are the boss and nobody can force you to anything, then you may hire a company to do it for you.
Some companies call in a PPC marketing company for single ongoing projects such as their Google Ads campaign or their Amazon PPC management.
2. It Should Pay for Itself
How much for PPC management? In essence, if the company is good at its job, then it should be turning a very real and easily measurable profit. All mainstream PPC tools have analytics that allow users to see what people click, where they came from, where they went, and if they converted.
What’s more, you can double check what your PPC company tells you by simply checking your accounts. If you are receiving sales from their traffic, and they are verified bought-and-paid sales with no come-backs, then you know that what the PPC company is claiming is what is actually happening.
Again, an effective campaign should draw in enough conversions so that the money made from the conversions will pay for the amount being spent on the Pay Per Click management company.
3. A PPC Management Company May Give You A Competitive Edge
Your competitors are probably working night and day to edge you out of the PPC marketplace, and you can hit back by having your own team working night and day.
Your competitors do not win through the sheer size of their PPC budget, they also win by dedicating hundreds of staff hours to the PPC marketing process, and you can do the same if you hire a PPC company to do the work for you.
4. Somebody Is Accountable for Your Success
It sounds a little “90s,” but if your campaigns fail, then you have somebody to hold accountable and somebody to fire. As long as you do not sign any long-term contracts, you will have the ability to fire your PPC team and hire a new one if you do not receive a decent bang for your buck.
5. PPC Management Companies Can Offer Fast Results
If somebody offers fast results, then you should recoil in fear because it is something a scammer offers. There are times, however, when PPC companies are able to offer fast results, which is very handy if you have a time-sensitive offer.
Faster results using untested ideas is often more expensive, but the results are far faster than if you rely on an SEO (Search Engine Optimization) management company because SEO results often take months and years to develop into something profitable and self-sustaining.
6. They May Do Better at Connecting with Your Target Audience
It may take you months of experimenting and testing to get a solid idea of what your PPC targets should be and how you should address their concerns, whereas an experienced management company may have enough experience to get your campaigns off to a flying start.
7. Allow them to Create Measurable and Easily Testable Marketing Campaigns
Thanks to the many associated analytics tools, measuring PPC success is very easy, which also makes testing very easy. You have a lot of control over each test, which makes the analysis process far more transparent. It is far more transparent than any local SEO campaigns you try to create and manage. Have them test different ads and different promotions and have them submit reports on their success, since it may help you plan future promotions.
You Can Do It Better…But Should You?
If your drier breaks down, you can learn how to fix it, and you can buy the parts and do it yourself. The same is true if you own a drying company and ten driers break down each day. Yet, just because you can do something doesn’t always mean that you should.
Other companies may be able to do just as good of a job, and it may not take them as much effort or even cost as much money. Plus, PPC management companies may be able to turn a profit so that they pay for themselves and become self-sustaining.
MightyFish.co may be able to help steer you down the right path, which will eventually result in more online conversions and a smoother flowing PPC campaign.